Brand New Nation
Capitalist Dreams and Nationalist Designs in Twenty-First-Century India
Ravinder Kaur, South Asia in Motion, Stanford Universty Press, 2020
The first book that examines India's mega-publicity campaigns to theorize the global transformation of the nation-state into an attractive investment destination.
As Ravinder Kaur provocatively argues, the brand new nation is not a mere nineteenth century re-run. It has come alive as a unified enclosure of capitalist growth and nationalist desire in the twenty-first century. Today, to be deemed an attractive nation-brand in the global economy is to be affirmed as a proper nation. The infusion of capital not only rejuvenates the nation; it also produces investment-fueled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals the close kinship among identity economy and identity politics, publicity and populism, and violence and economic growth rapidly rearranging the liberal political order the world over.